Smarter Monetization
    Smarter Monetization

    $199 · 48-hour turnaround

    Get your pricing model torn down by an expert.

    We run your product through our 14-step value-based pricing playbook and send you a private 6-page scorecard with your four highest-leverage fixes.

    The same playbook behind +55% YOY revenue and +33% ARPU at OLX Group.

    $199, one-off. We confirm fit and invoice before we start.

    Step 1

    Send two things

    Your work email and your product or pricing page.

    Step 2

    We tear it down

    A human expert runs the 14-step playbook on your model.

    Step 3

    Get the PDF in 48h

    Your private scorecard lands in your inbox.

    What we tear down

    Five places revenue leaks.

    01

    Wrong value metric

    Symptom
    Heavy users pay the same as light users. Seats on a product whose value comes from usage, or calls on a product whose value comes from outcomes.
    We test
    The ACE test on your value metric: can the customer audit it, does price rise with your cost to serve, is it easy to meter and forecast.
    Cost
    An artificially low revenue ceiling. If price does not scale with customer success, you cap your own upside.

    Twilio prices per API call because that is when value lands. Per-seat pricing on a cross-functional tool fights how it is actually used.

    02

    Packaging that ignores segments

    Symptom
    Tiers mirror your roadmap, not the jobs customers hire you for. The telltale sign: most accounts cluster in one tier.
    We test
    From your public pricing page: whether each tier maps to a distinct segment and job-to-be-done, or to your roadmap. If you share rough account counts per tier, we also check for clustering. Optional, not required.
    Cost
    Customers pick a tier on day one and rarely revisit it. If tiers do not pull them up as usage grows, that revenue never shows up.

    Most customers never upgrade manually. Packaging has to do the selling.

    03

    Pricing cliffs

    Symptom
    A jump from $49 to $149 to unlock one critical feature.
    We test
    The price step between tiers against the value step.
    Cost
    Mid-market accounts ready to grow, but not ready to triple spend, stall or churn at the cliff.

    Slack’s base fee plus active users removed the cliff. Smooth ramps convert, sharp cliffs do not.

    04

    No expansion mechanism

    Symptom
    Pricing designed for new logos. Nothing for the majority who stay in their first tier.
    We test
    Passive expansion paths: usage thresholds, overage nudges, intra-tier add-ons.
    Cost
    Flat NRR. Every dollar of growth needs a sales call instead of compounding on its own.

    Airtable added record limits inside existing tiers. Canva sells $1 assets inside any plan. Invisible upsells, no sales call.

    05The leak most teams miss

    Packaging, model and value cycle misaligned

    Symptom
    Three decisions made in isolation by separate teams: how you package, how you charge and when customers get value.
    We test
    All three checked together, as one system.
    Cost
    Good-Better-Best on flat pricing keeps NRR under 100%. All-in-one with a back-loaded value cycle leaves nothing to expand into. Friction that quietly destroys unit economics.

    This is structural. Fixing any one of the three alone rarely moves the number.

    Sample scorecard

    What a teardown looks like.

    From a real teardown of a B2B SaaS tool, anonymised. Each leak is scored, then the four fixes worth the most are ranked by revenue impact.

    Company redacted · B2B SaaS

    Overall 42/100

    Value metric (ACE)34/100
    Segment packaging51/100
    Pricing cliffs38/100
    Expansion mechanism29/100
    Package, model, value cycle45/100

    Top fixes

    1. 1. Move the price from per product tracked to per URL monitored, so it grows with usage.
    2. 2. Replace the jump from the middle tier to the top tier with a usage add-on.
    3. 3. Bring alerts, the feature customers need most, out from behind the add-on wall.
    4. 4. Add an in-app nudge when accounts reach 80% of their limit.

    What you get

    A board-ready diagnostic, not a sales pitch.

    • A private 6-page executive PDF
    • The full 14-step scorecard across 5 phases, current state vs. recommendation
    • Your 4 highest-leverage fixes, in priority order
    • Optional 20-minute walkthrough call

    $199, one-off. We confirm fit and invoice before we start.

    Prefer to talk it through? Book a call

    After the teardown

    The full-scale path

    Found leaks that need a full rebuild? That's the 4-month C.O.R.E. engagement.

    For teams that need the whole architecture: new packaging and value metrics, willingness-to-pay research, and a migration plan for existing customers. The teardown shows where to look. C.O.R.E. fixes it end to end.

    Explore the C.O.R.E. roadmap